press release | 1click Public Auto Auction

Press Release

1 Click Auto Auction App Debuts​

1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles, bought and sold.

AUSTIN – 1 Click Auto Auction (1 Click ) debuts with an application and fee structure designed to change the way dealers buy and sell cars at auctions. Created by car guys tired of paying exorbitant auction fees, 1 Click enables dealers to buy and sell their vehicles on the application platform within minutes.

1 Click was built by car guys, for car guys

said Mark Gibson, co-Founder of 1 Click Auto Auction. “My co-founder, Brian, and I have been the ones standing in the rain waiting for auction, arguing over the valuation after an incorrect condition report, paying excessive fees just to buy or sell vehicles. We knew there had to be a better way, and when we didn’t find one in the market, we made one.”

1 Click Auto Auction launches today in Central Texas, with plans to expand into the rest of the state quickly, with nationwide plans on the horizon. The fee structure and easy-to-use application has been making waves with local dealers eager to cut auction fees that can run into the tens of thousands monthly. 1 Click Auto Auction gives dealers the choice of flat monthly price plans, depending on the number of users accessing the system, and starts at $599 monthly regardless of the number of cars bought and sold.

“Many of the dealers we’re talking to tell us they are paying in the range of $300-$600 in fees per car at auction.When they do the math, buying or selling of even 10 cars through traditional auctions, they understand very quickly how much money can be made and saved using 1 Click. It’s a game changer,” said 1 Click co-Founder Brian Bruce.

1 Click also protects both buyers and sellers with its 5-star rating system. After a transaction, both parties are able to rate their experience. If a buyer or seller falls under a 2.5 star rating, they are requested to surrender their app privileges.

1 Click is running a launch promotion for the first 100 dealers to sign up, offering the system at just a dollar for the first month. A free appraisal tool is included with the length of the term. Interested Texas dealers, can sign up here:

Why Is Acquiring Used Vehicle Inventory Hard?​

All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing to produce in quantity as they were pre-pandemic, margins are so low that dealers actually PREFER to sell pre-owned vehicles as they are more profitable. Stairstep revenue from new vehicle sales have largely gone by the wayside so all dealerships are competing with large companies to acquire pre-owned vehicles. Even Carvana is being uber-aggressive at bidding for used cars at auction that they are literally bidding AGAINST THEMSELVES.

Why not just facilitate used inventory acquisition by bypassing the auctions that dealers have been relying on for decades? By doing so, you pay actual market value for the vehicle rather than get involved in a bidding war just to see that final price (which may be what the vehicle is worth) inflated through auction fees, etc?

Let’s look at a company that perfected a process and business model that has exploded – eBay. An entrepreneur, Pierre Omidyar, started an auction platform called AuctionWeb. The first sale that was made was for $14.83 for a broken laser pointer. Astonished, Pierre called the buyer and asked if he realized that the laser pointer was broken in which the buyer replied that he was aware but collected broken laser pointers and that led to the first auction site that allowed person-to-person transactions. Of course, while this started as a hobby for Pierre, we all know the powerhouse that (renamed) eBay has become.

The largest point is that one man’s garbage could easily be another man’s treasure. You could also equate this analogy to the individuals that buy abandoned storage units. Dealers who are on mass-auction sites are bidding on units that other dealers think that they can get top dollar for. The problem is that profitability decreases with every bid when considering all of the fees. In addition, there are many vehicles out there that another dealer would want – like that broken laser pointer – that the selling dealer doesn’t even know about.

Therein lies the beauty of person-to-person sales. The buying dealer gets to decide what is valuable for THEM. What if there is a person that went into a Ford dealership actually wanting a Ford Pinto (yeah, I know, low odds) but, if there were, a dealer would be hard pressed to find one of them at Manheim. However, the dealership with a customer for that vehicle may be interested in buying it.

Nobody knows what the market is out there except for the vehicles that either move quickly on their lots, are in condition to become a front-line ready CPO unit or simply need used inventory on both the high end or low end side.

Remember the days when dealers used to comb through the classified ads and contacting private parties with offers for their vehicles? THERE IS NOTHING DIFFERENT! Rather than fighting other dealerships and overpaying for vehicles which may easily end up with low front end potential profits in order to simply have cars on the lot, investigate easier ways in which to acquire that inventory without this big “I have more money than you so I will win no matter what” scenarios that happen frequently.

The whole point of sales (especially in the auto industry) is to buy low and sell high. The trend nowadays seems to be the opposite for the simple reason that dealers don’t want empty lots and rely on back-end profits.

In these times, ALL businesses have had to change their business models to adapt to the state of the industry (and the world.) My guess is that any dealer who could acquire inventory faster, at a lower cost and retail it with higher front-end profits while still having the opportunity for back-end profits would jump on that. It’s only logical and, at the end of the day, creates more revenue in sales which is what every dealership wants.